The growth engine for aesthetic practices
Beautiful websites. Brilliant growth.
LumaBeautyCore AI designs your practice's website and runs it on Luma Core: online requests, payments, specials, subscribers and an AI concierge, all in one secure, HIPAA-ready portal.
- HIPAA-ready, BAA included
- WCAG 2.2 AA accessible
- Encrypted end to end
- AI concierge, 24/7
Luma Core
One portal. Every patient touchpoint.
Your website brings people in. Luma Core turns them into booked, paying, returning clients, and shows you exactly where each one came from.
Requests
Every appointment request in one organized board, with status, notes and the ad that sent it.
Payments
Deposits, bill pay and packages through Stripe, with automatic receipts.
Specials
Launch promotions in minutes, send them to subscribers and track every claim.
Subscribers
Grow email and text lists with consent recorded the right way.
Gift cards
Sell, scan and redeem gift cards online and at the front desk.
AI concierge
Answers questions and captures requests around the clock, with medical guardrails.
Analytics
See which ads, posts and flyers actually book consultations.
Pages
Update treatments, pricing and landing pages without calling a developer.
Requests
Every inquiry, captured and on its way to booked.
Website forms, the AI concierge and landing pages all land in one live board. Your team sees what each person wants, how they found you and what happens next.
- Instant staff alerts that never expose patient details
- Status from new to contacted to booked, with notes
- Every request tagged with its lead source
- Secure online request forms, encrypted end to end
Payments
Deposits, bills and packages, paid online.
Take consultation deposits when people book, let patients pay a bill from any phone, and sell packages and gift cards around the clock. Fewer no-shows, faster cash flow.
- Secure checkout by Stripe; card numbers never touch your site
- Apple Pay, Google Pay and every major card
- Automatic receipts and a searchable payment history
- Deposits tied to the request they belong to
Specials
Launch a special in minutes, not weeks.
Create a promotion, set its dates and price, and it appears on your site, in your newsletter and in front of your subscribers. Then watch the claims come in.
- Countdown timers and automatic start and end dates
- One click to send to email and text subscribers
- Claims tracked to the post, ad or flyer that drove them
- Seasonal campaigns ready before Black Friday
Subscribers
Turn visitors into loyal subscribers.
Build your email and text lists from every page, form and special, with consent captured exactly the way the rules require. Then reach them whenever you have something worth sharing.
- Email and text consent kept separate and never pre-checked
- Every consent recorded with channel, date, source and wording
- Booking never quietly enrolls anyone in promotions
- Import your existing list and keep its history
AI concierge
A concierge that never sleeps, and knows its limits.
Your AI concierge answers questions about treatments, pricing, hours and specials in your practice's voice, and turns conversations into requests. Clinical questions go straight to your team through a secure form, never to a guess.
- Trained on your treatments, specials and policies
- Built-in medical guardrails: no diagnoses, no advice
- Runs on enterprise AI infrastructure covered by a BAA
- Every conversation can become a tagged request
Lead-source analytics
Know which ad booked the appointment.
Stop guessing where your marketing budget goes. Every request, payment and special is traced back to the Google ad, Instagram post, TikTok, newsletter or printed flyer that started it.
- Lead sources for Google Ads, Meta, TikTok, email, text and QR codes
- Booked consultations and revenue by source
- Privacy first: no ad pixels on patient forms
Aesthetic websites
Websites as beautiful as your results.
Every LumaBeautyCore site is designed from scratch for your brand: video-first, fast on every phone, accessible to every patient, and built to rank in local search.
- Video-first designCinematic, on-brand pages that load fast and convert.
- Accessible to everyoneDesigned and tested to WCAG 2.2 AA: keyboard, screen readers, contrast and reduced motion.
- Built for local SEOTreatment pages, structured data and speed that help you rank where patients search.
- Booking built inRequests, deposits and specials are part of the site, not bolted on.
- Mobile-firstMost patients find you on a phone. Every page is designed for it first.
- Easy to updateChange treatments, prices and specials yourself from the portal.
Security & compliance
HIPAA-ready by design, not as an afterthought.
Patient trust is the foundation of your practice. Luma Core was built around it from the first line of code.
HIPAA-ready architecture
Patient information lives only in HIPAA-eligible cloud infrastructure covered by Business Associate Agreements.
We sign a BAA
Every practice gets a signed Business Associate Agreement before any patient data flows.
Encrypted everywhere
Data is encrypted in transit and at rest, and card payments are handled entirely by Stripe.
MFA & audit logs
Staff sign in with passkeys or an authenticator app, and every access to patient data is logged.
Minimum necessary
Forms collect only what a feature needs. Staff alerts and receipts never include treatment details.
Accessible to all
WCAG 2.2 AA on every page, so every patient can find you, book and pay.
Everything in one platform
What's included in Luma Core
Everything your practice needs to attract, book, collect and grow, built and run by one team.
Your website
- Custom aesthetic website design
- Mobile-first, video-ready pages
- Treatment and service pages
- Local SEO and structured data
- WCAG 2.2 AA accessibility
- Secure hosting with SSL
Patient flow
- Online appointment requests
- Secure, encrypted online forms
- 24/7 AI concierge
- Staff alerts with no patient details
- Request board with status and notes
- EHR integration where supported
Payments
- Consultation deposits
- Online bill pay
- Packages and memberships
- Gift cards, online and in office
- Stripe-secured checkout
- Automatic receipts
Marketing
- Specials and promotions
- Email and text subscribers
- Consent records for every subscriber
- Newsletter sign-ups
- Lead-source tracking
- Analytics dashboard
Security & compliance
- HIPAA-ready infrastructure
- Signed Business Associate Agreement
- Encryption in transit and at rest
- Multi-factor staff sign-in
- Audit log of patient data access
- Minimum-necessary data collection
Your team
- Staff portal with user roles
- Onboarding and staff training
- Content and pricing updates
- Ongoing maintenance and updates
- A dedicated Lux & Grand team
- Support when you need it
Want to see it working for a practice like yours?
Book a demoHow it works
From first call to fully booked.
- 01
Discover
We learn your treatments, offers, team and the way your front desk really works.
- 02
Design
A bespoke, video-first website designed around your brand and your best results.
- 03
Connect
Requests, payments, subscribers, your EHR and your marketing channels, wired into one portal.
- 04
Grow
Launch specials, reach subscribers and double down on the channels that book.
FAQ
Questions, answered.
What is LumaBeautyCore AI?
LumaBeautyCore AI is a growth platform for aesthetic practices. We design your website and run it on Luma Core: online appointment requests, payments and deposits, specials, email and text subscribers, gift cards, lead-source analytics and an AI concierge, all managed from one secure staff portal.
Is LumaBeautyCore AI HIPAA compliant?
It's built for HIPAA compliance. Patient information is stored only in HIPAA-eligible cloud infrastructure covered by Business Associate Agreements, encrypted in transit and at rest, with multi-factor staff sign-in and audit logs. Compliance also depends on your practice's own policies, and we'll walk your team through how everything works.
Will you sign a Business Associate Agreement?
Yes. We sign a BAA with every practice before any patient information flows through the platform.
Can patients pay deposits and bills online?
Yes. Consultation deposits, bill payments, packages and gift cards are processed by Stripe, so card numbers never touch your website, and receipts go out automatically.
How does the AI concierge handle medical questions?
It answers general questions about treatments, pricing, hours and specials, and helps visitors request appointments. It never gives medical advice: clinical questions are routed to your team through a secure form.
Are the websites ADA accessible?
Every site is designed and tested against WCAG 2.2 AA, covering keyboard navigation, screen-reader labels, color contrast, captions and reduced-motion support.
Who is LumaBeautyCore AI for?
Med spas, dermatology and plastic surgery practices, aesthetic and wellness clinics, and cosmetic dental offices that want a beautiful website that actually books.
Book a demo
Let's build your practice's growth engine.
Tell us about your practice and we'll show you Luma Core running live: requests, payments, specials, subscribers and the AI concierge.
- ✦A walkthrough tailored to your treatments
- ✦A look at your current site and lead flow
- ✦A clear plan and quote, no pressure